Pete Davis, Racer

15+ years racing professional Motocross crossed over in '88 to USAC Midgets, with a little mountain bike and Go Cart racing sprinkled in for good measure. Challenges excite me. This is a mild curse, usually channeled into developing collective ideas into cool products. Professional Motocross and Midget racing careers have fostered most of my best friendships. Friends and acquaintances know my weakness and exploit it with comments like "hey, this thing is crappy and expensive, you could probably make a better one". That's all it takes, and is precisely what it took to build my first engine heater in 2004. Another acquaintance saw me using it at a national indoor race and said "hey, I want that in our April catalog." Again, that's all it took. Developing products is like racing. Study your environment, be alert at the start, play fair while yarding your competition and share the excitement of good results with people who surround you.